This poster advertising 'The Event' is very simple yet effective, it shows all the main characters but emphasizes one man by placing him at the front which shows that this is an important, main person in the documentary. The fact that there is a bright light in the background makes it seem as though this documentary could be super natural. It includes the channel 4 sign clearly so potential viewers are aware where to watch it.
The title, time and day is bold, it is extremely simple but catches the eye as a dark colour is put over white.
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